Over on the Hill Cantons blog, the author writes Who Killed D&D? and then goes on to talk about writing effective headlines.
I’m not so sure I like this. If I were writing a newspaper that tried to sell, sell, sell, then writing intriguing and provocative headlines might be good for business. But since I’m writing a blog and not earning any money, I don’t gain anything from readers that end up not interested in what I had to say. I probably don’t loose anything, either, where as the newspaper would have lost a sale.
In order to spare marginally interested readers the annoyance of reading my postings when they are not interested, I’m trying to write short and informative headlines that work as micro summaries of the article itself. At least that’s what I’ve started aiming for.
Am I succeeding? Regular readers – let me know!
I should look up some writing advice for the web and see what professional dudes say about this.
Ah, here it is:
Jakob Nielsen’s Alertbox for September 6, 1998:
Microcontent: How to Write Headlines, Page Titles, and Subject Lines
Now I feel old because I remembered reading it!