2019-04-07 The Adverse

The Fediverse is Mastodon, Pleroma, Diaspora, Friendica, Hubzilla, Osada, and all their friends, federating. 👍

But what do we call all the silos, the ad-based family of Facebook, Twitter, Reddit, and friends? How about Adverse? It’s true: a universe founded on ad serving. And a reminder that they offer plenty of adversity. 👎

The meme wars are on! 😃

The Adverse is a big and welcoming family. All it’s member silos stand alone, like rocks, like islands, like Alcatraz. Surely they will happily welcome Discord and Slack into their dysfunctional community.

And what about Orkut, Google Wave, Google+ and other networks that have come and gone – are they the Necroverse?

@Beurt has suggested two hashtags: #NameThem #AdVerse

What’s up with the “-verse” suffix? Looking at the universe entry on the Etymology Online Dictionary, you’ll see it comes from versus, the past participle of vertere: “to turn, turn back, be turned; convert, transform, translate; be changed”

The adverse turns everything into ads, even users.

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